What changes when MAKO goes to work.
MAKO is measured by movement in the client's business: clearer decisions, more sales, more profit, more market share, and a stronger company.
Know sooner
See sales, profit, opportunities, risks, and competitor movement before the information becomes stale. The MAKO Morning Brief turns yesterday's activity into today's decision.
Sell more
Capture more Amazon demand, convert more shoppers, win new B2B accounts, recover dormant revenue, and open channels the existing team cannot consistently cover.
Keep more
Improve the economics behind growth by reducing wasted spend, protecting margin, identifying leakage, prioritising better products and customers, and keeping inventory aligned with demand.
Take market share
Track where competitors are strong, weak, gaining, or drifting. Improve keyword and category position, brand visibility, offer strength, and the share of buyers who choose the client.
Be worth more
Build a better growth story: stronger brand presentation, diversified channels, recurring revenue, cleaner management information, repeatable systems, and less dependence on the owner.
How MAKO measures
| Outcome | Primary measures | Context measures |
|---|---|---|
| Sales | Revenue, orders, accounts, average order value | Traffic, conversations, conversion, pipeline |
| Profit | Contribution profit, gross profit, margin | Ad efficiency, fees, pricing, returns, leakage |
| Share | Category or market-share measure where available | Organic rank, keyword position, visibility, reviews |
| Value | Planning value range and value-driver movement | Recurring revenue, channel mix, brand, owner dependence |
MAKO's measurement rule: Every number on the website must be labelled as actual, estimated, modelled, or proxy-based. Never collapse these categories into one claim.