What changes when MAKO goes to work.
MAKO is measured by what changed — and what that change earned.
Know sooner
MAKO tracks sales, profit, opportunities, risks, and competitor movement before the information goes stale. The MAKO Morning Brief turns yesterday's activity into today's decision.
Sell more
Capture the revenue your current team can’t consistently reach — on Amazon, in new accounts, and from dormant customers.
Keep more
Put the money behind the products and customers that actually earn — and stop the margin leaking out the sides.
Take market share
Track where competitors are strong, weak, gaining, or drifting. Improve keyword and category position, brand visibility, offer strength, and the share of buyers who choose the client.
Be worth more
Build a company whose growth is repeatable, visible, and no longer dependent on the owner.
How MAKO measures
| Outcome | Primary measures | Context measures |
|---|---|---|
| Sales | Revenue, orders, accounts, average order value | Traffic, conversations, conversion, pipeline |
| Profit | Contribution profit, gross profit, margin | Ad efficiency, fees, pricing, returns, leakage |
| Share | Category or market-share measure where available | Organic rank, keyword position, visibility, reviews |
| Value | Planning value range and value-driver movement | Recurring revenue, channel mix, brand, owner dependence |
MAKO's measurement rule: Label every number on the website as actual, estimated, modelled, or proxy-based. Never collapse these categories into one claim.